June 01, 1998
Pittsburgh, PA - TerraSim, Inc. is one of four small high-technology companies selected to participate in a marketing development program run jointly by the Carnegie Mellon University Graduate School of Industrial Administration (GSIA) and the Ben Franklin Technology Center of Western Pennsylvania. A team of students from the GSIA Industrial Marketing Application Project course, taught by Professor John H. Mather, will be working with TerraSim to do market analysis, develop marketing plans, and to conduct surveys of potential customers.
Dr. Chris McGlone of TerraSim is excited about the program. "This is exactly the type of relationship that makes the Pittsburgh high-tech community work. We're getting professional-quality marketing help and the GSIA team is already gathering information regarding aggressive marketing and techniques to position our product, TerraTools, in several nontraditional market segments."
The project will continue through the end of the summer.
About TerraSim
TerraSim is a high-technology company that provides software solutions and services for advanced visual simulation database construction using cartographic data. TerraTools®, their primary product, is available for both Windows NT/2000/XP and SGI IRIX workstations. TerraTools is used in the automated construction of dense urban environments for regional planning as well as simulation databases for military exercises covering hundreds of one degree geocells. TerraSim also provides database construction services and advanced technology development for both civilian and military customers.
TerraSim®, TerraTools®, and TerraTours® are registered trademarks of TerraSim, Inc.
Copyright© 2007 by TerraSim, Inc. All rights reserved.
